A social media health check is a key part of creating a strong social media strategy and growing your presence. Unfortunately, this often gets pushed under the rug as there are always more important things to take care of.

But here’s the thing: if you don’t examine your data how can you really know what is and isn’t working for your business, and what you can do to get better results?

So it’s time to zero in on your social media strategy and determine if your hard work is really paying off. Is your strategy healthy or lingering on life support?

What is a social media health check?

A social media health check enables you to review what’s working, what’s failing and what can be improved upon across your social media channels. It allows you to sit down with all of the data in front of you, ask mindful questions and see where you stand. By asking questions, you’ll get a broader picture of how well your social strategy ties into your overall business goals, and the extent to which it reinforces a positive brand experience.

Yes, you will need to get detailed but as you start to get into the habit of performing social media health checks, it will become easier. Whether you’ve never done this before or are unsure if you did it correctly, we’ve got you covered.